Philanthropy in the media


Podcast "Philanthropy in question(s)" - Episode 3

Philanthropy in the Media - Matthew Hale

Our third episode looks at the perception of philanthropy in the media. Anne Monier presents an article by Matthew Hale that examines how 9 major American newspapers report on philanthropic organizations. A topic that has not been explored much...

This podcast is only available in French.

The seven main ideas of the article:

In this episode, Anne Monier presents the seven key findings of the study, "Superficial Friends: A Content Analysis of Nonprofit and Philanthropy in Nine Major Newspapers," which can be summarized as follows:

  • Philanthropic organizations receive paradoxical media coverage.

  • There is a focus on local initiatives.

  • Fundraising is the most common topic when philanthropic organizations are discussed in the media.

  • The organizational characteristics of the philanthropic organization (size, number of employees, budget etc.) determine what the media will cover.

  • Papers that cover philanthropy focus more on individual organizations than on the nonprofit sector more generally.

  • Philanthropic organizations are more likely to get positive than negative coverage in the media.

  • Philanthropic organizations are as likely to be the primary focus of the story as the secondary focus.

➡️ Listen to the whole episode to find out more!

Other articles on the topic

  • Hale M., "Superficial Friends: A Contente Analysis of Nonprofit and Philanthropy in Nine Major Newspaper", Nonprofit and Voluntary Sector Quaterly, vol 36, n°3, 2007, pp 465-486 ;

  • Greenberg J. et Walters D., "Promoting philanthropy? News, Publicity and Voluntary Organizations in Canada", Voluntas: International Journal of Voluntary and Non-Profit Organizations, vol 15, n°4, 2004, pp 383-404 ;

  • Deacon D. et al., "Communicating Philanthropy: the Media and the Voluntary Sector in Britain", Voluntas: International Journal of Voluntary and Non-Profit Organizations, vol. 6 n°2, 1995, pp. 119-139 ;

  • Cagé J. et Huet B., L'information est un bien public. Refonder la propriété des médias, Seuil, 2021 ;

  • « Le mécénat et les médias », Edito Carenews, 21 juillet 2014 ;

  • Char A., « La philanthropie au secours du journalisme américain » , The Conversation, 21 juin 2018.

Other episodes with related themes

Listen to all episodes of our podcast "Philanthropy in Question(s)"

Every last Wednesday of the month, in an episode of about 10 minutes, we share the discoveries of a researcher on philanthropy in France or internationally, all disciplines included. The goal? To give research a place in everyday life, to contribute to critical thinking and to shed light on societal issues through the prism of philanthropy. Dive with us into the heart of research on giving!

Also to be discovered: "Towards Strategic Philanthropy"

Based on interviews with philanthropists and professionals in the philanthropy sector, this podcast from the ESSEC Philanthropy Chair introduces you to the 5 key dimensions of philanthropy strategy: value, logical framework, style, time horizon and vehicle. The embodiment of the learnings from the book Towards Strategic Philanthropy published by Peter Frumkin, Anne-Claire Pache and Arthur Gautier at Odile Jacob in 2020. To your headphones!

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