Symbolic capital and corporate philanthropy
Podcast "Philanthropy in question(s)" - Episode 14
Symbolic capital and corporate philanthropy: the example of Russian theatres - Shymko, Roulet, Pimentel
Why are some cultural organizations more attractive than others in the eyes of corporate sponsors? How is their symbolic capital composed and how does the perception of this capital condition their ability to receive sponsorship?
In this episode, Arthur Gautier presents an article by Yuliya Shymko, Thomas Roulet and Bernardo de Melo Pimentel that looks at Russian theaters and their ability to attract corporate sponsorship based on their symbolic capital.
This podcast is only available in French.
The five main ideas of the article:
In the episode, Arthur Gautier reviews the authors' main contributions:
There are two distinct forms of symbolic capital: respectability and reputation
These two forms of symbolic capital can be cumulative, but they have different effects on their ability to attract patrons
The political orientation of a theater director may discourage patrons from supporting the theater that employs him or her
The presence of a board of directors on which a theater's patrons may sit accentuates the effect of respectability but attenuates the effect of reputation on the ability to raise funds
➡️ Listen to the whole episode to find out more!
Other articles on the topic
Shymko Y., Roulet T., de Melo Pimentel B. (2022). The Façade, the Face, and the Sympathies: Opening the Black Box of Symbolic Capital as a Source of Philanthropic Attractiveness. Organization Science 0(0).
Bourdieu, Pierre. La production de la croyance. In: Actes de la recherche en sciences sociales. Vol. 13, février 1977. L’économie des biens symboliques. pp. 3-43.
Bourdieu, P. (1983). The Field of Cultural Production, or: The Economic World Reversed. Poetics, 12, 311-356
Gautier, A., Pache, AC. (2015). Research on Corporate Philanthropy: A Review and Assessment. J Bus Ethics 126, 343–369.
Roulet, T. (2020). The Power of Being Divisive. Understanding Negative Social Evaluations. Stanford University Press.
Roulet, T. (2022). "Philanthropy in the arts world", University of Cambridge Judge Business School.
Shymko, Y. and Roulet, T. (2017). When does Medici hurt Da Vinci? Mitigating the signaling effect of extraneous stakeholder relationships in the field of cultural production. Academy of Management Journal, 60(4): 1307-1338.
Shymko Y. and Roulet T. (2016), "When Corporate Philanthropy Makes the Recipient Look Bad", Harvard Business Review.
Other episodes with related themes
A look at Saudi philanthropy, Amélie Le Renard
Philanthropy and democracy, Sylvain A. Lefèvre & Anne Monier
An anthropology of giving, Marcel Mauss
Listen to all episodes of our podcast "Philanthropy in Question(s)"
Every last Wednesday of the month, in an episode of about 10 minutes, we share the discoveries of a researcher on philanthropy in France or internationally, all disciplines included. The goal? To give research a place in everyday life, to contribute to critical thinking and to shed light on societal issues through the prism of philanthropy. Dive with us into the heart of research on giving!
Also to be discovered: "Towards Strategic Philanthropy"
Based on interviews with philanthropists and professionals in the philanthropy sector, this podcast from the ESSEC Philanthropy Chair introduces you to the 5 key dimensions of philanthropy strategy: value, logical framework, style, time horizon and vehicle. The embodiment of the learnings from the book Towards Strategic Philanthropy published by Peter Frumkin, Anne-Claire Pache and Arthur Gautier at Odile Jacob in 2020. To your headphones!
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