Symbolic capital and corporate philanthropy


Podcast "Philanthropy in question(s)" - Episode 14

Symbolic capital and corporate philanthropy: the example of Russian theatres - Shymko, Roulet, Pimentel

Why are some cultural organizations more attractive than others in the eyes of corporate sponsors? How is their symbolic capital composed and how does the perception of this capital condition their ability to receive sponsorship?

In this episode, Arthur Gautier presents an article by Yuliya Shymko, Thomas Roulet and Bernardo de Melo Pimentel that looks at Russian theaters and their ability to attract corporate sponsorship based on their symbolic capital.

This podcast is only available in French.

The five main ideas of the article:

In the episode, Arthur Gautier reviews the authors' main contributions:

  • There are two distinct forms of symbolic capital: respectability and reputation

  • These two forms of symbolic capital can be cumulative, but they have different effects on their ability to attract patrons

  • The political orientation of a theater director may discourage patrons from supporting the theater that employs him or her

  • The presence of a board of directors on which a theater's patrons may sit accentuates the effect of respectability but attenuates the effect of reputation on the ability to raise funds

➡️ Listen to the whole episode to find out more!

Other articles on the topic

Other episodes with related themes

Listen to all episodes of our podcast "Philanthropy in Question(s)"

Every last Wednesday of the month, in an episode of about 10 minutes, we share the discoveries of a researcher on philanthropy in France or internationally, all disciplines included. The goal? To give research a place in everyday life, to contribute to critical thinking and to shed light on societal issues through the prism of philanthropy. Dive with us into the heart of research on giving!

Also to be discovered: "Towards Strategic Philanthropy"

Based on interviews with philanthropists and professionals in the philanthropy sector, this podcast from the ESSEC Philanthropy Chair introduces you to the 5 key dimensions of philanthropy strategy: value, logical framework, style, time horizon and vehicle. The embodiment of the learnings from the book Towards Strategic Philanthropy published by Peter Frumkin, Anne-Claire Pache and Arthur Gautier at Odile Jacob in 2020. To your headphones!

Podcast Vers une philanthropie stratégique

Find our podcast "Philanthropy in question(s)" on your favorite listening platform:

Spotify podcast La philanthropie en question(s)
Soundcloud podcast La philanthropie en question(s)
Apple Podcasts La philanthropie en question(s)
Deezer podcast La philanthropie en question(s)
Podcast addict La philanthropie en question(s)
Google podcast La philanthropie en question(s)