"Unpopular causes"


Podcast "Philanthropy in question(s)" - Episode 15

"Unpopular causes" - Alison Body et Beth Breeze

Can "unpopular causes" achieve fundraising success?

In this episode, Anne Monier introduces you to an article by Alison Body and Beth Breeze entitled "What are 'unpopular causes' and how can they achieve fundraising success" (2016). The researchers attempt to define what "unpopular causes" are and how the organizations that support them can maximize their philanthropic reach.

This podcast is only available in French.

The four main ideas of the article:

In this episode, Anne Monier revisits the main ideas developed by Alison Body and Beth Breeze in their article :

  • The notion of how unpopular a cause is is subjective and socially constructed.

  • Donations are unevenly distributed among causes, so you have to aim right for your target.

  • It is possible to be a successful fundraiser even if you see yourself as an unpopular organization or cause.

  • The authors then offer a list of five fundraising tips for organizations that think their causes are unpopular.

➡️ Listen to the whole episode to find out more!

Other articles on the topic

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Listen to all episodes of our podcast "Philanthropy in Question(s)"

Every last Wednesday of the month, in an episode of about 10 minutes, we share the discoveries of a researcher on philanthropy in France or internationally, all disciplines included. The goal? To give research a place in everyday life, to contribute to critical thinking and to shed light on societal issues through the prism of philanthropy. Dive with us into the heart of research on giving!

Also to be discovered: "Towards Strategic Philanthropy"

Based on interviews with philanthropists and professionals in the philanthropy sector, this podcast from the ESSEC Philanthropy Chair introduces you to the 5 key dimensions of philanthropy strategy: value, logical framework, style, time horizon and vehicle. The embodiment of the learnings from the book Towards Strategic Philanthropy published by Peter Frumkin, Anne-Claire Pache and Arthur Gautier at Odile Jacob in 2020. To your headphones!

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