Corporate philanthropy and major events
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Podcast "Philanthropy in question(s)" - Episode 20
The impact of major events on corporate philanthropy - Tilcsik & Marquis
Given the local nature of corporate philanthropy, how do major events disrupting the life of communities affect the giving behavior of local companies?
In this 20th episode, Anne Monier, researcher at the ESSEC Philanthropy Chair, presents an article by Andras Tilcsik and Christopher Marquis entitled "Punctuated Generosity: How mega-events and Natural Disasters Affect Corporate Philanthropy in the U.S. Communities" (2013). Using corporate philanthropy data from the largest U.S. companies between 1980 and 2006, the authors analyze what might cause local corporate philanthropy to fluctuate, including the impact of events taking place within their territory.
This article presents the work of one of our Scientific Committee members, Christopher Marquis, and reminds us of the importance of studying philanthropy through the prism of territories and communities.
The three main ideas of the article:
Anne Monier highlights in this episode the three key ideas developed by the authors in the article:
Major events have a positive impact on generosity;
The impact of natural disasters on generosity varies according to their scale;
Other elements that can affect corporate generosity during mega-events are the company's record of philanthropy, its type of clients, but also the level of cohesion in the local business network and the strength of the local economy.
➡️ Listen to the episode above to learn more!
Other articles on the topic
Lev, B., Petrovits, C., & Radharkrishnan, S. (2010). Is doing good good for you ? How corporate charitable contributions enchance revenue growth. Strategic Management Journal, 31(2), 182–200.
Muller, A., & Kräussl, R. (2011). Doing good deeds in times of need: A strategic perspective on corporate disaster donations. Strategic Management Journal, 32(9), 911-929.
Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80 (12): 56–69.
Paarlberg, A., Bergdoll, J., Houston, P., Kou, X. (2021). Understanding philanthropy in times of crisis. The role of giving back during Covid-19 – Report – Indiana University Lilly Family School of Philanthropy
Milner Andrew, "When is a crisis a crisis ?", Alliance Magazine, 6 December 2022
Other episodes with related themes
Fundraising in times of crisis (John Godfrey, Alexandra Williamson)
Symbolic capital and corporate philanthropy: the example of Russian theatres (Yuliya Shymko, Thomas Roulet, Bernardo de Melo Pimentel)
Philanthropy and urban governance (Pablo Fuentenebro, Michele Acuto)
Listen to all episodes of our podcast "Philanthropy in Question(s)"
Every last Wednesday of the month, in an episode of about 10 minutes, we share the discoveries of a researcher on philanthropy in France or internationally, all disciplines included. The goal? To give research a place in everyday life, to contribute to critical thinking and to shed light on societal issues through the prism of philanthropy. Dive with us into the heart of research on giving!
Also to be discovered: "Towards Strategic Philanthropy"
Based on interviews with philanthropists and professionals in the philanthropy sector, this podcast from the ESSEC Philanthropy Chair introduces you to the 5 key dimensions of philanthropy strategy: value, logical framework, style, time horizon and vehicle. The embodiment of the learnings from the book Towards Strategic Philanthropy published by Peter Frumkin, Anne-Claire Pache and Arthur Gautier at Odile Jacob in 2020. To your headphones!
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